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Marketers, turn your "nice-to-have" editorial content into a growing revenue stream.

Stop writing content because it's cool. Start writing it because it's profitable.
We'll show you how.

OK, I'm intrigued
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Market to People who React
to Your Content

Content consumption is a strong predictor of consumer behavior - it has to inform your creative, distribution, media, and strategy. Legacy advertising infrastructure lacks the tools to unlock the power of content. That's where we come in - Reactor helps you target your ads to people who loved your content, throughout the sales cycle.

1. Segment

Content is the earliest leading indicator of your customers' interests, purchase intent, and promoter ability. Reactor helps you develop and segment your audiences by behaviors that matter.

2. Attract

When you know what people like and don't like you can message them with relevance.  Reactor's patent-pending technology helps you do that.

3. Profit

Finally, attribute sales to content. You always knew content works! You just didn't know how. Voila!

4. Scale

Once you prove unit economics, use our industry-leading distribution engine to promote the best content to the right audiences at the right time - wherever they are.

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Direct Marketers

You're already killing it on search and social, but you can't justify media to grow your content. We'll show you how well content actually works for your marketing funnel.

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Brands

Most of your fans don't "like" you on Facebook. Find and develop your best audiences, and speak to them in their language.

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Agencies

All of the above, self-service, blended, or fully managed.

Also, free bagels!


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Content First

Our products are built from scratch for editorial content - not retrofitting legacy ad tech to a new channel.

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Rapid Distribution

Our proprietary distribution technology boosts your best content using content-specific media channels including Outbrain, Taboola, Yahoo, and RevContent.

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Incremental to your existing marketing stack.

Reactor is an add-on, not a replacement to your current marketing channels.

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Fully Supported

We'll work with you until you're ready to use our solution on your own and provide ongoing support from there.

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Byline

We're a team of engineers turned marketing junkies. Our previous work on healthcare, political prediction, and ad tech has turned out to be really useful for content marketing! Who knew? We're based in Boston and NYC, backed by investors from across the country, and a growing team of clients around the globe.

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Jacob Alber
CTO and Co-Founder
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Shreesh Naik
CRO and Co-Founder
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Michael Raybman
CEO and Co-Founder

Let's get started! It's time to prove your content works.