Marketers, turn your "nice-to-have" editorial content into a growing revenue stream.
Stop writing content because it's cool. Start writing it because it's profitable.
We'll show you how.
Market to People who React to Your Content
Content consumption is a strong predictor of consumer behavior - it has to inform your creative, distribution, media, and strategy. Legacy advertising infrastructure lacks the tools to unlock the power of content. That's where we come in - Reactor helps you target your ads to people who loved your content, throughout the sales cycle.
Content is the earliest leading indicator of your customers' interests, purchase intent, and promoter ability. Reactor helps you develop and segment your audiences by behaviors that matter.
When you know what people like and don't like you can message them with relevance. Reactor's patent-pending technology helps you do that.
Finally, attribute sales to content. You always knew content works! You just didn't know how. Voila!
Once you prove unit economics, use our industry-leading distribution engine to promote the best content to the right audiences at the right time - wherever they are.
You're already killing it on search and social, but you can't justify media to grow your content. We'll show you how well content actually works for your marketing funnel.Learn More
Most of your fans don't "like" you on Facebook. Find and develop your best audiences, and speak to them in their language.
Our products are built from scratch for editorial content - not retrofitting legacy ad tech to a new channel.Learn More
Our proprietary distribution technology boosts your best content using content-specific media channels including Outbrain, Taboola, Yahoo, and RevContent.Learn More
Incremental to your existing marketing stack.
Reactor is an add-on, not a replacement to your current marketing channels.Learn More
We're a team of engineers turned marketing junkies. Our previous work on healthcare, political prediction, and ad tech has turned out to be really useful for content marketing! Who knew? We're based in Boston and NYC, backed by investors from across the country, and a growing team of clients around the globe.